During a trip to London, we decided to visit Stella McCartney to get inspiration for eco-friendly materials. We found her staff incredibly endearing, telling us all about the materials used within her products. We were also advised to look into the online store where there is a considerable amount of information about the brand and their ethos.
After talking to a few people within the eyewear industry that day and being looked at quite strangely for the consideration for eco-eyewear. I was taken back and overjoyed that Stella McCartney had a collection of partially eco-friendly sunglasses.
There is also a questionnaire section where Stella explains the make up of the sunglasses; 50% eco-acetate and 50% natural cellulose (which could mean anything from wood pulp to peat). I think it's great how honest and how simply she talks about her products. I suppose this helps to gain trust from her customer. McCartney also talks about the need for timeless, classic design along with their brand colour palette. I think this makes the designs more sought after, making items that are a key accessory; similar to a 'classic' Ray Ban.
This is a consideration we must make, producing something unique but shall last.
No comments:
Post a Comment