Linda Farrow
''The worlds' most exclusive eye wear''
After finding Linda Farrow through Instagram a while ago, i have been following them ever since. I was intrigued by their powerful imagery and advertising, usually showing the ideal setting of what the majority of us can only dream of. With beautiful sun-bleached women lounging by poolsides for the latest S/S collection, advertising luxury and opulence.
Linda Farrow mention within their philosophy that their main focus is to produce luxury items that are innovative. I agree that this is an element that runs throughout their collections, however i believe they have a huge downfall. LF do not have a classic design that runs throughout all her collections, this discourages her brand and makes it less recognisable.
This is a consideration for my brand. As a group we need to settle upon a memorable brand name and logo, perhaps with a brand colour that shall run throughout the branding and into the designs.
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