As a group, we all individually agreed we liked the idea of creating a sustainable and ethically sound company. We felt we all had a very strong group, a good mix of 3D and 2D people, each individually wanting to do a specific task. My role within the group is a designer; therefore i shall be researching, looking into trends, designing the products and over seeing the manufacture.
The Plan
Our idea is to create a luxury brand which manufactures and sells sunglasses. These sunglasses shall be made from recycled materials and shall be 100% recyclable. Our target market is a 25-35 year old woman, who has a city life, and has the disposable income to holiday and travel frequently.
We need to do research into this market much further, by looking into their demographics and their likes and dislikes. Then we shall have a much more realistic view on our customer and will be able to design with them in mind.
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