Cutler & Gross are a luxury eyewear brand which are located in Knightsbridge, London. The company has a huge social media following and have very intriguing and contemporary advertising. Alongside their own collection, C&G do a large amount of collaborations with designers for catwalk collections which is where they have created recognition.
After quite a lot of research online, I was very excited to be able to see the eyewear in person and couldn't wait to experience the setting.
The store was a glass fronted small boutique-esque building set in an affluent narrow alley. Initially i was quite disappointed with the sterile, typical shapes, of course apart from the one advertised. Other than this, I really enjoyed the layout of this shop. I found the staff were really friendly and were open to answering a few questions. Apparently the most difficult pair to sell is the one in the advert above, while their most lucrative designs being a classic aviator. I really liked how they had a range of potential lenses in many colours to exchange into each frame.
It was a shame to find out they had an eyewear museum on the floor above when we hadn't noticed (not that there was any indication or suggestion from the staff)
Overall I found the store an enjoyable shopping experience, however i found the designs very basic and i was hoping for a wow factor, which i always find in their advertising. Perhaps i would've found this, had i gone to their museum.
No comments:
Post a Comment