Tuesday, 17 February 2015

Colour Palette

For our first collection, we wanted a range of sunglasses that portray a sense of classic luxury. By creating such products, we shall be understand how customers respond to them and determine whether the range should continued and used as a basis for future collections.
From the research we collected on the London trip, we understood that there is huge demand for tortoiseshell eyewear. Tortoiseshell is reminiscent of a classic 1920's look, when eyewear was made of a much higher quality than the majority of glasses currently on the market. The supply of tortoiseshell eyewear, we feel, has been met. Verdure would like to push this idea further and produce eyewear with an even more classic feel by using the appearance of a much more timeless material, Marble.
After visiting London and the Linda Farrow showroom, we found the majority of their designs had a rose gold tint. This suits the majority of skintones and gives a high luxury appearance. As a group, we agreed it really set the eyewear apart from other designs.

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