Local brand Barrow and Flux pride their selves on handmade, wooden sunglasses made within the UK. All based within Dorset, each piece is made through demand. This eliminates the need for over producing or creating waste, however it also doesn't give the customer an idea of price or aesthetics (other than wood). This factor must make a vast difference to their sales. Barrow and Flux must want the customer to feel involved in the creation of the products, giving a personal touch and potentially creating higher customer satisfaction.
'We hand select the wood - choosing locally sourced materials, to make our own veneers. Each pair are beautifully crafted, unique & are the combination of years of experience and attention to detail. We use locally produced textiles, optics & paper - all made in England.'
This is an example of their packaging. I like the use of the wood, continuing the brands' theme. I also feel this brand has so much more potential. As a uniquely made pair of sunglasses, the packaging doesn't not look made as a one off and resembles more of a wine box. This box also seems way too bulky to be able to carry around daily with the eyewear inside.
These are all considerations that Verdure must test; learning what the customer wants and needs.
To view their video on the production of the eyewear, follow the link below;
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